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Moyo Sports
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist our athletes achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.
Trusted to deliver
Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our athletes. Many have been selected to compete at Olympic, World, Commonwealth and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant. We put our athletes first – always.
About us
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.
We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa. Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant.
Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).
Vincent Keter
Current 1500m World U20 Champion
Event: | 1500m |
Nationality: | KEN |
PR: | 3.35.21 |
Coach: | Bernard Ouma |
Sponsor: | Nike |
DOB: | 11/03/2002 |
Hometown: | Bomet |
Career highlights
| Gold | World U20 Championships, Nairobi, 2021 |
| Gold | African U18 Championships, Côte d'Ivoire |
| 1st | Athletics Kenya Pre-Olympic Trials, 1500m, 2021 |
| Pace maker | World Indoor Tour, Lievin 3000m, 2021 |
| 1st | IFAM 1500m Indoors, Gent 2021 |
| 4th | Kip Keino Classic, Nairobi 2020 3.37.59 |
| Pace maker | Monaco Diamond League 1500m |
| 1st | Metz 1500m indoors, 2020 |
| 1st | Karlstad Grand Prix, 2019 |
| Finalist | Kenyan National Championships 1500m, 2019 |
Biography
Vincent Keter hails from the same town as World Champion Timothy Cheruiyot, having moved from Bomet to Nairobi in March 2018. At 20 he is one of the next generation of athletes to emerge from the Rongai Athletics Club (RAC) system under the guidance of Coach Bernard Ouma.
Following a twelve month period spent adapting to his new training environment, Vincent qualified for the African under-18 championships in May 2019 where, on his first ever trip abroad, he won gold in the 1,500m for Kenya. He followed this up in July 2019 when, on his first ever trip to Europe, he took the win and meet record in Karlstad, running a PB of 3.36.27.
Vincent’s 2020 season got off to a great start with a win over 1500m indoors on his debut (3.37) in Metz, France. Then the coronavirus pandemic hit. A part in the Oslo Diamond League Impossible Games over 2,000m and then stepping into the Monaco Diamond League as a second pace maker to 1100. A strong 4th at the Nairobi ContinentalTour Gold meet ended the season.
At the 2021 Lievin indoor tour 3,000m Vincent was a crucial pace maker in the where the winner Wale from Ethiopia was miliseconds off the indoor world record.His new outdoor PB of 3.35.21 stems from his win at Sollentuna Grand Prix.
A firm focus on making the team for the World U20 Championships on home soil in Nairobi was a big motivation for the 2021 season. The heats and finals in trials navigated, Vincent went into the championships with the pressure of trying to keep Kenyan’s World U20 Gold medal in Kenyan hands. A win in the semi-final set him up well and there was no looking back in the Finals. A dominant display and the win of his career to date. World U20 Champion.
Event:
1500m
Nationality:
KEN
PR:
3.35.21
Coach:
Bernard Ouma
Sponsor:
Nike
DOB:
11/03/2002
Birthplace:
Bomet
Career highlights
| Gold | World U20 Championships, Nairobi, 2021 |
| Gold | African U18 Championships, Côte d'Ivoire |
| 1st | Athletics Kenya Pre-Olympic Trials, 1500m, 2021 |
| Pace maker | World Indoor Tour, Lievin 3000m, 2021 |
| 1st | IFAM 1500m Indoors, Gent 2021 |
| 4th | Kip Keino Classic, Nairobi 2020 3.37.59 |
| Pace maker | Monaco Diamond League 1500m |
| 1st | Metz 1500m indoors, 2020 |
| 1st | Karlstad Grand Prix, 2019 |
| Finalist | Kenyan National Championships 1500m, 2019 |
Personal Bests
| 1500m | 3.36.27 |
| 1500m indoors | 3.35.21 |
Sponsor
Athletes
All
Road
Track
Next Generation
UK
Services
Sponsorship negotiation
Visa, insurance and medical services
Media and brand development
Competition scheduling/negotiation
Travel and accomodation management
Finance and accounting
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Competition scheduling/negotiation
Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.
Travel and accomodation management
We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.
Finance and accounting
Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.
Sponsorship negotiation
Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.
Visa, insurance and medical services
Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.
Media and brand development
Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.
Contact us
For more information about Moyo Sports or on our athletes please get in touch.