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Moyo Sports
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist our athletes achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.
Trusted to deliver
Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our athletes. Many have been selected to compete at Olympic, World, Commonwealth and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant. We put our athletes first – always.
About us
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.
We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa. Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant.
Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).
Tsedat Ayana
Event: | Marathon |
Nationality: | ETH |
PR: | 2.06.18 |
Coach: | Getamesay Molla |
Sponsor: | Nike |
DOB: | 18/02/1996 |
Hometown: | Addis Ababa |
Career highlights
| 8th | Milan Marathon 2022 2.08.02 |
| 4th | Boston Marathon 2021 |
| 1st | Seville Marathon, Spain, 2019, 2.06.36 |
| 3rd | Dubai Marathon, UAE, 2020, 2.06.18 |
| 3rd | Ottawa Marathon, Canada, 2019 2.08.53 |
| 6th | Yangzhou Half Marathon, 2019, 60.40 |
| 1st | Riga Marathon, Latvia, 2018 |
| 8th | Frankfurt marathon, 2018 |
| 7th | Barcelona Marathon, Spain, 2018 |
| 6th | Chongqing Marathon, China, 2017 |
| 11th | Barcelona Marathon, Spain, 2016 |
| 1st | Luipanshui Marathon, China, 2015 |
| 1st | Edinburgh 10 miles, UK, 2015 |
Tsedat's biography
Twenty four year old Tsedat Ayana is the 4th placed marathon finisher at the 2021 Boston Marathon and has been represented by Moyo Sports since the beginning of his career in 2015.
In early 2019 he smashed his personal best and the course record for the Seville marathon running 2.06.36 for the win. With just ten seconds covering the first four positions he also showcased his ability to sprint when it matters. He backed up his world class credentials further with another podium finish at Gold label Ottawa marathon. A 2.08.53 clocking in a more tactical affair. At the beginning of 2020 Tsedat continued to progress, finishing 3rd in the Dubai marathon in another PB of 2.06.18.
In 2018 he ran in Barcelona (2.09.26) followed by an 8th place at Frankfurt marathon (2.09.39). His progression in the marathon has been built-up steadily over the past five years with each year an improvement in his marathon times:
2.06.18 Dubai, UAE 2020
2.06.36 Seville, Spain 2019
2.09.26 Barcelona, Spain 2018
2.13.31 Chongqing, China 2017
2.14.23 Barcelona, Spain 2016
2.18.07 Luipanshui, China 2015 (Winner on his debut)
The biggest race of his career was running the World Marathon Major Boston Marathon in October 2021. An excellent 4th place proved he can compete with the very best in the world and that running on undulating hills is no problem. The course is known to be one of the most challenging in the world.
Despite his small and slight physique you will never miss Tsedat being around through his vibrant, jokey and out-going personality.
Tsedat features in the aclaimed book Out of Thin Air by Michael Crawley, (Bloomsbury Sport, 2020), where you will read a unique insight into Ethiopian running culture and life.
Event:
Marathon
Nationality:
ETH
PR:
2.06.18
Coach:
Getamesay Molla
Sponsor:
Nike
DOB:
18/02/1996
Birthplace:
Addis Ababa
Career highlights
| 8th | Milan Marathon 2022 2.08.02 |
| 4th | Boston Marathon 2021 |
| 1st | Seville Marathon, Spain, 2019, 2.06.36 |
| 3rd | Dubai Marathon, UAE, 2020, 2.06.18 |
| 3rd | Ottawa Marathon, Canada, 2019 2.08.53 |
| 6th | Yangzhou Half Marathon, 2019, 60.40 |
| 1st | Riga Marathon, Latvia, 2018 |
| 8th | Frankfurt marathon, 2018 |
| 7th | Barcelona Marathon, Spain, 2018 |
| 6th | Chongqing Marathon, China, 2017 |
| 11th | Barcelona Marathon, Spain, 2016 |
| 1st | Luipanshui Marathon, China, 2015 |
| 1st | Edinburgh 10 miles, UK, 2015 |
Personal Bests
| Marathon | 2.06.18 |
| Half Marathon | 60.40 |
Sponsor
Athletes
All
Road
Track
Next Generation
UK
Services
Sponsorship negotiation
Visa, insurance and medical services
Media and brand development
Competition scheduling/negotiation
Travel and accomodation management
Finance and accounting
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Competition scheduling/negotiation
Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.
Travel and accomodation management
We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.
Finance and accounting
Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.
Sponsorship negotiation
Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.
Visa, insurance and medical services
Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.
Media and brand development
Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.
Contact us
For more information about Moyo Sports or on our athletes please get in touch.