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Moyo Sports
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist our athletes achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.
Trusted to deliver
Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our athletes. Many have been selected to compete at Olympic, World, Commonwealth and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant. We put our athletes first – always.
About us
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.
We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa. Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant.
Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).
Timothy Cheruiyot
1500m Olympic Silver Medalist, World Champion & 4x Diamond League Champion

Event: | 1500m |
Nationality: | KEN |
PR: | 3.28.41 |
Coach: | Bernard Ouma |
Sponsor: | NIKE |
DOB: | 20/11/1995 |
Hometown: | Nairobi, Kenya |
Career highlights
Silver | Olympic Games, Tokyo 2021 |
Gold | IAAF World Championships, Doha, 2019 |
Silver | IAAF World Championships, London 2017 |
Winner | Diamond League Trophy 2021, 2019, 2018 & 2017, Zurich and Brussels |
Nominated | IAAF Men's World Athlete of the Year 2019 & 2018 |
Silver | Commonwealth Games, Gold Coast 2018 |
7th | IAAF World Championships, Beijing 2015 |
Silver | IAAF World Relays, Bahamas, 2015 |
Gold | 3 x Kenyan National Championion 2019, 2018 & 2017 |
1st & 2nd | Doha Diamond League 2021 & 2022 |
1st | Monaco Diamond league 2021, 2020, 2019, 2018 |
1st | Stockholm Diamond League 2021, 2020, 2019 & 2017 |
1st | Lausanne Diamond League 2019 |
1st | Paris, Rome, Shanghai Diamond League, 2018 |
1st | Bowerman Mile, Eugene Diamond League 2019 & 2018 |
1st | Antrim Cross Country, 2018 |
1st | Brussels Diamond League 2016 |
Videos
Biography
24 year old Timothy Cheruiyot is the current 1500m Olympic Silver medalist, World Champion and 4x Diamond League winner. He has been the number 1 ranked athlete in the World over 1500m and the mile since 2018.
Cast back to the the Distance Medley Relay (DMR) at the 2015 IAAF World Relays Championships, in the Bahamas and you’ll see the emergence of a new star on the track. 1st time to represent Kenya. 1st time to travel by plane. 1st time to run a DMR. Intended aim for the 20 year old? Rewrite Kenya’s existing World Record. The WR fell to Team USA and Timothy achieves silver and gains a valuable learning experience. A hunger to improve instilled. More experience required.
A re-match with Blankenship 3 weeks later at the Prefontaine Classic, International Mile, Eugene meant 3rd overall and a solid debut mile time of 3.53 but with his eyes focussed on making the World Championships in Beijing. It happened. Both early qualification rounds navigated. A place in the 1500m final. 7th in the World at the end of his first 2015 season.
2016 brought a win at the Rabat Diamond League, a silver medal at the African Championships, Durban and 2nd in the Anniversary Games Ermsley Car mile, London. An excruciatingly close 4th place at the Kenyan Olympic Trials meant Rio was not to be. But another breakthrough to end this season – a win and PB at the Diamond League finals in Brussels (3.31.34). 4th fastest in the world to end the 2016 year.
By the end of the 2017 season Timothy was 2nd fastest in the world over 1500m and 3rd fastest over the mile, a world Silver medalist and Stockholm and Zurich Diamond League finals winner.
In 2018 Timothy was unbeaten in all Diamond League and domestic races culminating in his succesful defense of his Diamond League trophy. He ended the year ranked 1 in the 1500 and mile with the fastest times of the season – 3.28.41 and 3.49.87 respectively. These achievements meant his nomination as one of ten athletes who competed for the IAAF Athlete of the Year Award, 2018.
In 2019 Timothy remained World No. 1 in 1500m but also stepped down to the 800m where he ran a PB of 1.43.13 to win the Kenyan National Championships. Front running Lausanne Diamond League to get a 3.28.78 meet record was particuarly memorable – watch the race here. Plus a succesful defence of his Diamond League trophy was one objective achieved. But the season ending with a Gold medal at the IAAF World Championships in Doha is his biggest achievement and proudest moment to date. Such was his dominance, his winning margin in Doha was the largest in the history of the World Championships 1500m.
Timothy’s official website is found at: http://timothycheruiyot.com/
Event:
1500m
Nationality:
KEN
PR:
3.28.41
Coach:
Bernard Ouma
Sponsor:
NIKE
DOB:
20/11/1995
Birthplace:
Nairobi, Kenya
Career highlights
Silver | Olympic Games, Tokyo 2021 |
Gold | IAAF World Championships, Doha, 2019 |
Silver | IAAF World Championships, London 2017 |
Winner | Diamond League Trophy 2021, 2019, 2018 & 2017, Zurich and Brussels |
Nominated | IAAF Men's World Athlete of the Year 2019 & 2018 |
Silver | Commonwealth Games, Gold Coast 2018 |
7th | IAAF World Championships, Beijing 2015 |
Silver | IAAF World Relays, Bahamas, 2015 |
Gold | 3 x Kenyan National Championion 2019, 2018 & 2017 |
1st & 2nd | Doha Diamond League 2021 & 2022 |
1st | Monaco Diamond league 2021, 2020, 2019, 2018 |
1st | Stockholm Diamond League 2021, 2020, 2019 & 2017 |
1st | Lausanne Diamond League 2019 |
1st | Paris, Rome, Shanghai Diamond League, 2018 |
1st | Bowerman Mile, Eugene Diamond League 2019 & 2018 |
1st | Antrim Cross Country, 2018 |
1st | Brussels Diamond League 2016 |
Personal Bests
1500m | 3.28.41 |
Mile | 3.49.64 |
800m | 1.43.11 |
Videos
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Athletes
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Services
Sponsorship negotiation
Visa, insurance and medical services
Media and brand development
Competition scheduling/negotiation
Travel and accomodation management
Finance and accounting
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Competition scheduling/negotiation
Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.
Travel and accomodation management
We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.
Finance and accounting
Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.
Sponsorship negotiation
Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.
Visa, insurance and medical services
Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.
Media and brand development
Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.
Contact us
For more information about Moyo Sports or on our athletes please get in touch.