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Moyo Sports
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist our athletes achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.
Trusted to deliver
Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our athletes. Many have been selected to compete at Olympic, World, Commonwealth and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant. We put our athletes first – always.
About us
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.
We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa. Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant.
Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).
Shadrack Kimining
Event: | Half marathon |
Nationality: | KEN |
PR: | 59.27 |
Coach: | |
Sponsor: | Nike |
DOB: | 10/02/1996 |
Hometown: | Koibatek, Kenya |
Career highlights
| 3rd | Cherry Blossom 10 miles, 2022 |
| 5th | Houston Half Marathon 2022 |
| 3rd | Antrim Coast half marathon, 2021 |
| Pace maker | London Marathon 2021/2021 |
| 3rd | Houston Half Marathon 2020: 59.26 |
| 3rd & 4th | Guadalajara Half Marathon 2022 / 2020 |
| 5th | Valencia Half Marathon 2019 |
| 2nd | Cardiff Half Marathon 2019, 59.32 |
| 1st | Gothenburg Half Marathon 2019 & 2018 |
| 10th | Ras Al Khaimah Half Marathon, 2019 59.42 |
| 1st | Istanbul 15km, 2018 |
| 3rd | Yangzhou Half Marathon, 2018 |
| 2nd | Cardiff Half Marathon 2017 |
| 1st | Cardiff Half Marathon 2016 |
Shadrack's Biography
Shadrack Kimining is one of the world’s most consistent athletes over the half marathon distance with a personal best 59.27 from the 2020 Houston Half Marathon.
In 2017 Shadrack ran three IAAF Gold Label races: Ras Al Kamaih half marathon, Dubai (60.07), Yangzhou half marathon, China (61.16), Karlovy Vary half marathon, Czech Republic. (61.41) and returned to Cardiff where his career began – a strong result for 2nd in 60.49.
2018 brought further success with a consistent time in RAK Half (60.57), a strong podium place for 3rd in Yangzhou (61.35) and a win at the competitve and very hot Gothenburgh Half Marathon in Sweden (61.31). With a view to the move up to marathon in the future Shadrack was lead pace maker to 30km at the Rennes marathon where the winner ran a 2.08.34 course record.
In 2019 Shadrack was again pacing but this time back at the the famous RAK Half. He decided to finish and ran his then personal Best of 59.42; this result backed up with a second consecutive win at the Gothenburg Half marathon (60.38). Having led for the vast majority of the race in Cardiff Half Marathon he was narrowly beaten on the line into second place, but was nonetheless rewarded with a new personal best of 59.32.
He began 2020 in the same way that he ended 2019: with a new PB over the half marathon distance. On his first trip to the USA he paced the Houston Half marathon, and finished the race in 3rd place in 59.26, just one second behind the winner. In February he finished 4th in the Guadalajara half marathon, and these performances were good enough to earn him selection to the Kenyan team for the World Half Marathon championships.
Shadrack trains in Iten, Kenya, the famous town known as the home of champions.
Event:
Half marathon
Nationality:
KEN
PR:
59.27
Coach:
Sponsor:
Nike
DOB:
10/02/1996
Birthplace:
Koibatek, Kenya
Career highlights
| 3rd | Cherry Blossom 10 miles, 2022 |
| 5th | Houston Half Marathon 2022 |
| 3rd | Antrim Coast half marathon, 2021 |
| Pace maker | London Marathon 2021/2021 |
| 3rd | Houston Half Marathon 2020: 59.26 |
| 3rd & 4th | Guadalajara Half Marathon 2022 / 2020 |
| 5th | Valencia Half Marathon 2019 |
| 2nd | Cardiff Half Marathon 2019, 59.32 |
| 1st | Gothenburg Half Marathon 2019 & 2018 |
| 10th | Ras Al Khaimah Half Marathon, 2019 59.42 |
| 1st | Istanbul 15km, 2018 |
| 3rd | Yangzhou Half Marathon, 2018 |
| 2nd | Cardiff Half Marathon 2017 |
| 1st | Cardiff Half Marathon 2016 |
Personal Bests
| Half Marathon | 59.27 |
| 10km | 28.02 |
Sponsor
Athletes
All
Road
Track
Next Generation
UK
Services
Sponsorship negotiation
Visa, insurance and medical services
Media and brand development
Competition scheduling/negotiation
Travel and accomodation management
Finance and accounting
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Competition scheduling/negotiation
Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.
Travel and accomodation management
We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.
Finance and accounting
Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.
Sponsorship negotiation
Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.
Visa, insurance and medical services
Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.
Media and brand development
Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.
Contact us
For more information about Moyo Sports or on our athletes please get in touch.