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Moyo Sports
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist our athletes achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.
Trusted to deliver
Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our athletes. Many have been selected to compete at Olympic, World, Commonwealth and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant. We put our athletes first – always.
About us
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.
We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa. Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant.
Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).
Jemal Yimer
Ethiopian Half Marathon Record Holder

Event: | marathon |
Nationality: | ETH |
PR: | 2.08.58 |
Coach: | |
Sponsor: | ASICS |
DOB: | 11/09/1996 |
Hometown: | Addis Ababa, Ethiopia |
Career highlights
4th | IAAF World Half Marathon Championships, Valencia 2018 |
5th | IAAF World Championships, 10,000m London 2017 |
4th | IAAF World Cross Country Championships, Uganda, 2017 |
Gold | African Championships, 2018, Asaba, Nigeria |
8th | Boston Marathon 2022 |
1st | Boilermaker 15km, Utica 2022 |
3rd | Peachtree 10km, Atlanta 2022 |
3rd | Boston Marathon 2021 |
1st | Antrim Coast Half, 2021 |
1st | Houston Half Marathon 2020 |
1st | Cherry Blossom 10 miles, USA 2019 & 2018 |
2nd | Bahrain Half Marathon, 2019 |
3rd | Valencia Half Marathon 2019 |
2nd | Houston Half Marathon 2019 |
5th | World Championship Trials 10,000m Hengelo |
2nd | Valencia Half Marathon, 2018 |
2nd | Copenhagen Half Marathon, 2018 |
1st | Lilac Bloomsaday 12km, USA 2018 |
2nd | Ras al_khaimah Half Marathon, 2018, |
2nd | Olomouc Half Marathon, 2018 |
1st | Marseille-Cassis 20km, 2017 |
5th | Birell 10km, Prague, 2017 |
2nd | Houilles 10km, France , 2016 & 2017 |
4th | 10,000m African Championships, South Africa, 2016 |
Biography
Jemal Yimer was ranked number two in the world road running in 2018 and 2019 and is the Ethiopian National Record holder over the half marathon distance. He’s one of the most talented middle-distance athletes across road, track and cross country with PB’s of 26.56 and 58.33. His time from the Valencia Half Marathon is joint 5th fastest in history. He has been a Moyo Sports athlete since the start of his career.
Glimpses of Jemal’s talent first emerged after the 2016 African Athletics Championships in Durban: 4th overall, 1st Ethiopian, 28.08 on his debut 10,000m international race. Then a debut 10km road race (28.18) for a close 2nd in Houllies, France further enhanced is reputation in endurance running. His 2017 season however was where he showed his real talent: 4th place at the the IAAF World Cross Country Championships ended a good winter campaign; but a breakthrough being his 27.09 PB and 2nd place in the 10,000m at the 2017 Hengelo World Challenge. This meant a guaranteed place on the Ethiopian team for his first ever World Championships. He took the pressure in his stride and came an excellent 5th with a new 26.56 PB and first out of his Ethiopian team mates.
In 2018 he raced for the first time in the United States winning the famous Bloomsday and Cherry Blossom road races and ran 59.00 for 2nd at the famous 2018 RAK Half Marathon recorded, this the fastest debut half marathon in history. He won a Gold medal over 10,000m at the 2018 African Championships in Nigeria.
2019 was another solid year for Jemal, bringing another win at the Cherry Blossom 10 mile race in the USA and second place finishes in the highly competitive Bahrain and Houston Half marathons. On the track, Jemal ran a PB of 26.54.39 at the Ethiopian World Championship Trials in Hengelo. Such was the depth this placed him 5th, so no Olympic qualification.
Due to his renewed focus on the roads Jemal has been training under road running coach Getamesay Molla. He marked a successful transition with his first career win over the half marathon distance in Houston at the beginning of 2020. Winding the pace up over the final kilometers, he clocked 59.25 to defeat a quality field in challenging conditions. Then Coronavirus hit. He was first focussed on his marathon debut in Boston in April, then in September but both times it was not to be.
That time eventually came in October 2021. Jemal lined up in a deep field for his debut in a World Marathon Major in Boston. A podium 3rd place finish with only 1 second between 2nd and 3rd (and on a day when his team mate came behind in 4th). He knew he was in shape as he ran a tactical race for the win on the Larne coastline at Antrim half 5 weeks previously – 60.31. Two things are clear: Jemal is officialy a marathoner and hills do not bother him. Watch this space…..
Jemal features in the aclaimed book Out of Thin Air by Michael Crawley, (Bloomsbury Sport, 2020), where you will read a unique insight into Ethiopian running culture and life.
His official website is found at: http://jemalyimer.com/
Event:
marathon
Nationality:
ETH
PR:
2.08.58
Coach:
Sponsor:
ASICS
DOB:
11/09/1996
Birthplace:
Addis Ababa, Ethiopia
Career highlights
4th | IAAF World Half Marathon Championships, Valencia 2018 |
5th | IAAF World Championships, 10,000m London 2017 |
4th | IAAF World Cross Country Championships, Uganda, 2017 |
Gold | African Championships, 2018, Asaba, Nigeria |
8th | Boston Marathon 2022 |
1st | Boilermaker 15km, Utica 2022 |
3rd | Peachtree 10km, Atlanta 2022 |
3rd | Boston Marathon 2021 |
1st | Antrim Coast Half, 2021 |
1st | Houston Half Marathon 2020 |
1st | Cherry Blossom 10 miles, USA 2019 & 2018 |
2nd | Bahrain Half Marathon, 2019 |
3rd | Valencia Half Marathon 2019 |
2nd | Houston Half Marathon 2019 |
5th | World Championship Trials 10,000m Hengelo |
2nd | Valencia Half Marathon, 2018 |
2nd | Copenhagen Half Marathon, 2018 |
1st | Lilac Bloomsaday 12km, USA 2018 |
2nd | Ras al_khaimah Half Marathon, 2018, |
2nd | Olomouc Half Marathon, 2018 |
1st | Marseille-Cassis 20km, 2017 |
5th | Birell 10km, Prague, 2017 |
2nd | Houilles 10km, France , 2016 & 2017 |
4th | 10,000m African Championships, South Africa, 2016 |
Personal Bests
Maraton | 2.08.58 |
Half Marathon | 58.33 |
10,000m | 26.54.39 |
10km road | 27.28 |
Sponsor
Athletes
All
Road
Track
Next Generation
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Services
Sponsorship negotiation
Visa, insurance and medical services
Media and brand development
Competition scheduling/negotiation
Travel and accomodation management
Finance and accounting
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Competition scheduling/negotiation
Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.
Travel and accomodation management
We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.
Finance and accounting
Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.
Sponsorship negotiation
Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.
Visa, insurance and medical services
Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.
Media and brand development
Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.
Contact us
For more information about Moyo Sports or on our athletes please get in touch.