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Moyo Sports
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist our athletes achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.
Trusted to deliver
Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our athletes. Many have been selected to compete at Olympic, World, Commonwealth and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant. We put our athletes first – always.
About us
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.
We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa. Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant.
Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).
Jake Smith
U23 British Half Marathon Record Holder
Event: | 10,000m / Half marathon |
Nationality: | GBR |
PR: | 60.31 |
Coach: | James Thie |
Sponsor: | |
DOB: | |
Hometown: | Hamilton, Bermuda |
Career highlights
| 18th / 2nd European | World Half Marathon Championships, Gdynia 2020, 60.31 |
| 1st | Cheshire marathon 2021, 2.11.00 (debut) |
| Pace maker | British Athletics Olympic Trials 2021 (64.42) |
| Pace Maker | London Marathon 2020 (63.54 / 2.08-2.09 group) |
| 4th | British Championships 13.47.91 |
| 3rd | Big Half, London, 2020, 62.00 |
| Bronze | BUCS Indoor Championships |
| 5th | Boulogne Billancourt Half Marathon 2019, 62.02 |
| 8th | European Athletics U23 10,000m, Gavle, Sweden, 2019. |
| 4th | Great South Run 10 miles, 2019: 47.41 |
| 1st | Cardiff 10km, 2019 |
Biography
Jake Smith is the British Under 23 Half marathon record holder. At only twenty two years old he is the third fastest UK half marathoner of all time after Mo Farah and Callum Hawkins with a PB of 60.31. This mark achieved on his senior GB debut at the World Half marathon Championships in Gdynia, Poland on 17 October 2020.
His first breakthrough over the half marathon distance was in 2019 when he ran a two-minute PB to finish 5th at the Boulogne Billancourt half marathon in France. His time of 62.02 was a British under-23 record by a full minute. At the beginning of 2020 he bettered his own mark and came agonisingly close to the 62 minute barrier when he ran 62.00 for 3rd place in the Big Half in London behind Chris Thompson and Kenenisa Bekele.
In the autumn of 2020 Jake was pace maker for the 2.08.00 London marathon group and in March 2021 he paced the British Olympic marathon trials qualification group (2.11.30). In the midst of the coronavirus pandemic race opportunities were scarce so when another pace making job came up, this time in the Cheshire marathon, it was not a hard decision to run. After pacing to 25km and feeling strong he decided to continue and ended up winning in a time of 2.11.00 flat!
Through the coaching stewardship of James Thie whilst at Cardiff Met University Jake has already proven himself as someone to watch for the years ahead in British, European and World athletics.
Event:
10,000m / Half marathon
Nationality:
GBR
PR:
60.31
Coach:
James Thie
Sponsor:
DOB:
Birthplace:
Hamilton, Bermuda
Career highlights
| 18th / 2nd European | World Half Marathon Championships, Gdynia 2020, 60.31 |
| 1st | Cheshire marathon 2021, 2.11.00 (debut) |
| Pace maker | British Athletics Olympic Trials 2021 (64.42) |
| Pace Maker | London Marathon 2020 (63.54 / 2.08-2.09 group) |
| 4th | British Championships 13.47.91 |
| 3rd | Big Half, London, 2020, 62.00 |
| Bronze | BUCS Indoor Championships |
| 5th | Boulogne Billancourt Half Marathon 2019, 62.02 |
| 8th | European Athletics U23 10,000m, Gavle, Sweden, 2019. |
| 4th | Great South Run 10 miles, 2019: 47.41 |
| 1st | Cardiff 10km, 2019 |
Personal Bests
| Marathon | 2.11.00 |
| Half Marathon | 60.31 |
| 10,000m | 29.01 |
| 5,000m | 13.47 |
Sponsor
Athletes
All
Road
Track
Next Generation
UK
Services
Sponsorship negotiation
Visa, insurance and medical services
Media and brand development
Competition scheduling/negotiation
Travel and accomodation management
Finance and accounting
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Competition scheduling/negotiation
Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.
Travel and accomodation management
We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.
Finance and accounting
Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.
Sponsorship negotiation
Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.
Visa, insurance and medical services
Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.
Media and brand development
Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.
Contact us
For more information about Moyo Sports or on our athletes please get in touch.