About us
Learn more
Moyo Sports
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist our athletes achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.
Trusted to deliver
Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our athletes. Many have been selected to compete at Olympic, World, Commonwealth and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant. We put our athletes first – always.
About us
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.
We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa. Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant.
Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).
Hawi Feysa Gejia
Finalist | World Championships 5,000m
Event: | Half Marathon |
Nationality: | ETH |
PR: | 65.41 |
Coach: | |
Sponsor: | |
DOB: | |
Hometown: | Addis Ababa |
Career highlights
| Finalist | World Championships 5,000m 2019, Doha |
| Silver | World Cross Country Championship 2017, Kampala |
| Silver | African Championships 2019, Rabat |
| 2nd | 5,000m Birmingham Diamond League 2022 |
| 7th | 5,000m Oslo Diamond League 2022 |
| 8th | Silesia Diamond League, 2022 |
| 11th | 10,000m FBK Games, Hengelo 2022 |
| 1st | Ethiopian National Championships 10,000m 2022, Addis Ababa |
| 2nd | Copenhagen Half Marathon 2021, 65.41 |
| 7th | Valencia Half Marathon 2021, 67.25 |
| 7th | Doha Diamond League 3,000m 2021 |
| 6th | Dubai Marathon 2021, 2.23.36 |
Hawi Feysa is one of Ethiopia and the World’s most diverse female distance athletes. A World Silver medalist as a Junior over cross country in Kampala in 2017, a finalist over 5,000m at the senior World Championships in Doha in 2019 and a marathon debut of 2.23.36 in Dubai is evidence of this. The step up to marathon was not an indication of a movement away from track however. Unfinished business here means indoor and outdoor track races amidst middle ditance road races is the current focus.
In 2022 Hawi stands as 3rd in the Diamond League 3,000m / 5,000m standings. A 2nd place in Birmingham, an excellent PB of 14.33 in Oslo and a 3,000m 8.42 in Silesia, together with a strong 10,000m PB 31.03 at the Ethiopian Trials in Hengelo has meant a bust summer of track. Due to no track racing in July Hawi crossed the atlantic to race the famous Peachtree Road race before a build up to the Diamond League finals.
Event:
Half Marathon
Nationality:
ETH
PR:
65.41
Coach:
Sponsor:
DOB:
Birthplace:
Addis Ababa
Career highlights
| Finalist | World Championships 5,000m 2019, Doha |
| Silver | World Cross Country Championship 2017, Kampala |
| Silver | African Championships 2019, Rabat |
| 2nd | 5,000m Birmingham Diamond League 2022 |
| 7th | 5,000m Oslo Diamond League 2022 |
| 8th | Silesia Diamond League, 2022 |
| 11th | 10,000m FBK Games, Hengelo 2022 |
| 1st | Ethiopian National Championships 10,000m 2022, Addis Ababa |
| 2nd | Copenhagen Half Marathon 2021, 65.41 |
| 7th | Valencia Half Marathon 2021, 67.25 |
| 7th | Doha Diamond League 3,000m 2021 |
| 6th | Dubai Marathon 2021, 2.23.36 |
Personal Bests
| 3,000m | 8.39.88 |
| 5,000m | 14.38.46 |
| 10,000m | 31.03 |
| Half marathon | 65.41 |
| Marathon | 2.23.36 |
Sponsor
Athletes
All
Road
Track
Next Generation
UK
Services
Sponsorship negotiation
Visa, insurance and medical services
Media and brand development
Competition scheduling/negotiation
Travel and accomodation management
Finance and accounting
Learn more
Competition scheduling/negotiation
Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.
Travel and accomodation management
We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.
Finance and accounting
Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.
Sponsorship negotiation
Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.
Visa, insurance and medical services
Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.
Media and brand development
Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.
Contact us
For more information about Moyo Sports or on our athletes please get in touch.