About us
Learn more
Moyo Sports
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist our athletes achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.
Trusted to deliver
Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our athletes. Many have been selected to compete at Olympic, World, Commonwealth and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant. We put our athletes first – always.
About us
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.
We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa. Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant.
Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).
Daniel Rowden
British 800m Silver medalist
Event: | 800m |
Nationality: | GBR |
PR: | 1.44.97 |
Coach: | Richard Thurston |
Sponsor: | New Balance |
DOB: | 09/09/1997 |
Hometown: | London |
Career highlights
| Silver | British Athletics National Championships, 2018 |
| Silver | European U23 Championships, Bydgoszcz 2017 |
| Gold | British Universties and Colleges Sport Championships, 2018 |
| Semi-final | European Championships, Berlin, 2018 |
| Semi-final | IAAF World U20 Championships, 2016 |
| Semi-final | European Junior Championships, 2015 |
| 8th | London Diamond League, 2018 |
| 2nd | Putbos Leon Buyle Memorial, 2018 |
| 1st | British U23 Championships, 2017 |
| 4th | British National Championships final, 2017 |
| 1st | England U20 Championships, 2016 |
Daniel's biography
Daniel is the 2018 800m British Silver medalist and 2017 European under 23 Championships Silver medalist. Most recently he represented Great Britain at the European Athletics Championships in Berlin reaching the semi-finals. At only twenty years old he is an emerging talent within the British middle-distance scene with a personal best of 1.44.97 achieved at the 2018 London Diamond League.
His first GB representation was at the European Junior Championships in Sweden in 2015 followed by the IAAF World under 20 Championships in Poland in 2016, reaching the semi-finals in both. His breakthrough in 2018 stems from the foundations laid with his long time coach Richard Thurston at his club Woodford Green and Essex. A mature competitor for his years Daniel is one to watch for the future as he combines university studies in London with his passion for athletics.
Event:
800m
Nationality:
GBR
PR:
1.44.97
Coach:
Richard Thurston
Sponsor:
New Balance
DOB:
09/09/1997
Birthplace:
London
Career highlights
| Silver | British Athletics National Championships, 2018 |
| Silver | European U23 Championships, Bydgoszcz 2017 |
| Gold | British Universties and Colleges Sport Championships, 2018 |
| Semi-final | European Championships, Berlin, 2018 |
| Semi-final | IAAF World U20 Championships, 2016 |
| Semi-final | European Junior Championships, 2015 |
| 8th | London Diamond League, 2018 |
| 2nd | Putbos Leon Buyle Memorial, 2018 |
| 1st | British U23 Championships, 2017 |
| 4th | British National Championships final, 2017 |
| 1st | England U20 Championships, 2016 |
Personal Bests
| 800m | 1.44.97 |
Sponsor
Athletes
All
Road
Track
Next Generation
UK
Services
Sponsorship negotiation
Visa, insurance and medical services
Media and brand development
Competition scheduling/negotiation
Travel and accomodation management
Finance and accounting
Learn more
Competition scheduling/negotiation
Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.
Travel and accomodation management
We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.
Finance and accounting
Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.
Sponsorship negotiation
Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.
Visa, insurance and medical services
Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.
Media and brand development
Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.
Contact us
For more information about Moyo Sports or on our athletes please get in touch.