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Moyo Sports
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist our athletes achieve their sporting goals and to maximise their financial capability. We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa.
Trusted to deliver
Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our athletes. Many have been selected to compete at Olympic, World, Commonwealth and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant. We put our athletes first – always.
About us
Moyo Sports is an athlete management agency at the heart of international track and road running. Our primary objective is to assist athletes to achieve their sporting goals and to maximise their financial capability. Over the past decade we have firmly established ourselves within the close-knit world of track and field building up a global athletics network to deliver for our clients.
We have a solid footprint in athlete representation within the UK but also represent a select group of world-class talent from East Africa. Many of our athletes have been selected to compete at Olympic, World and European Championships as well as their junior equivalents. Since our founding our values of integrity, passion and transparency have remained constant.
Malcolm Anderson, Moyo Sports founding Director and principle Athlete Representative (AR), is accredited by the International Associations of Athletics Federations (IAAF) and is one of a select number of athletics agents who have membership of the Association of Athletics Managers (AAM).
Callum Hawkins
2x Olympian | 4th - World championships marathon, 2017 & 2019

Event: | Marathon |
Nationality: | GBR |
PR: | 2.08.14 |
Coach: | Robert Hawkins |
Sponsor: | |
DOB: | 13/07/1992 |
Hometown: | UK |
Career highlights
4th | World Championships, Doha, 2019 |
4th | World Championships, London, 2017 |
9th | Rio Olympics, 2016 |
Bronze | European Cross Country Championships, 2016 |
7th | Antrim Half Marathon 2022 |
10th | London Marathon, 2019, 2.08.14 |
4th | Great North Run, 2019 |
9th | Valencia Ibercaja 10km 2020: 28.02 |
3rd | The Big Half, London, 2018 |
2nd | New York City Half Marathon, USA, 2017 60.08 |
1st | Marugame Half Marathon, Japan, 2017 60.00 |
2nd | Great Edinburgh International XC, 2017 |
1st | Great Scottish Run, Glasgow, 2016 |
5th | Beach2Beacon 10km, 2019 |
Videos
Callum's biography
Callum is a diverse and fearless athlete from Glasgow, Scotland. His 9th place for Great Britain in the 2016 Rio Olympics thrust him into the worldwide spotlight, but it has been his two 4th placed finishes at the 2017 and 2019 World Championships marathon in London and Doha that mark him out as a one of the most accomplished long distance runners globally. He has brought about a positive renewal of British endurance running over the past few years since the Rio Olympics an is currently the Scottish record holder for the marathon (2.08.14, London 2019) and half marathon (60.00, Marugame, 2017). In January 2020 he broke Alister Hutton’s Scottish record for 10km, which had stood for over 35 years, running 28.02 in Valencia.
In the 2018 Commonwealth Games marathon he made a bold early bid for victory only to succumb to the extreme heat of the Gold Coast. That he committed to running the marathon in the 2019 World Championships in Doha, where the temperature and humidity were guaranteed to be high, is testament to his desire to win medals on the global stage and his confidence in his ability. His run to finish fourth in Doha was superior even to his performance in the London World Championships. He committed to his own race plan and was able to reign in the leaders at the 40km mark, catching athletes with personal bests five minutes faster than his on paper and going past them. His second fourth place finish in two years shows clearly that he is a medal threat going forward.
Over cross country Callum won an individual Bronze medal at the 2016 European cross country championships and was 2nd in the 2017 Great Edinburgh cross country becoming the first Briton to beat Mo Farah – over any distance and on any surface – in seven years. It is on the roads however that he has continued to excel.
A win at the 2017 Marugame half marathon in Japan and a close fought 2nd with Olympic marathon silver medallist Feyisa Lilesa in the 2017 New York City Half Marathon, USA are two further stand out achievements. His Marugame time of 60.00 was a new Scottish record and put him second on the British half marathon all-time list. His 60.08 in New York remains the fastest ever on US soil by a European athlete.
In 2019 he was named Scottish Athletics FPSG Athlete of the Year in recognition of his inspirational run in Doha, at a ceremony in which his father Robert was named Performance Coach of the Year for the second time, demonstrating the success of the Hawkins family as a whole.
Event:
Marathon
Nationality:
GBR
PR:
2.08.14
Coach:
Robert Hawkins
Sponsor:
DOB:
13/07/1992
Birthplace:
UK
Career highlights
4th | World Championships, Doha, 2019 |
4th | World Championships, London, 2017 |
9th | Rio Olympics, 2016 |
Bronze | European Cross Country Championships, 2016 |
7th | Antrim Half Marathon 2022 |
10th | London Marathon, 2019, 2.08.14 |
4th | Great North Run, 2019 |
9th | Valencia Ibercaja 10km 2020: 28.02 |
3rd | The Big Half, London, 2018 |
2nd | New York City Half Marathon, USA, 2017 60.08 |
1st | Marugame Half Marathon, Japan, 2017 60.00 |
2nd | Great Edinburgh International XC, 2017 |
1st | Great Scottish Run, Glasgow, 2016 |
5th | Beach2Beacon 10km, 2019 |
Personal Bests
Marathon | 2.08.14 |
Half Marathon | 60.00 |
15km | 42.37 |
10km | 28.02 |
Videos
Sponsor
Athletes
All
Road
Track
Next Generation
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Services
Sponsorship negotiation
Visa, insurance and medical services
Media and brand development
Competition scheduling/negotiation
Travel and accomodation management
Finance and accounting
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Competition scheduling/negotiation
Strong and trusting relationships built over the past decade with event and meeting directors worldwide is a cornerstone to Moyo Sports ability to deliver for athletes needs. Whether Diamond League, World Challenge, European or Classic track meets to World Marathon Major Series and IAAF Gold, Silver and Bronze label races, to IAAF permit cross country events we have established a network to deliver.
Travel and accomodation management
We source and provide travel and accommodation options for our athletes in the lead up to their competitions. This is done through a strong relationship with our own reputable and established travel agent.
Finance and accounting
Every athlete should expect openness, transparency and integrity with regard to all financial matters. Although we do not specifically manage our athlete’s funds, we ensure clear and understandable breakdowns are provided and source any documentation related to areas such as foreign withholding tax issues.
Sponsorship negotiation
Maximising our athlete’s earnings through sponsorship opportunities is central to Moyo Sports work. We have built partnerships with all major shoe brands’ UK, European and International marketing departments.
Visa, insurance and medical services
Moyo Sports has relationships with several key Embassies worldwide in order to facilitate smooth visa application processes for our athletes. In particular our service centre in Addis Ababa and Nairobi provide all visa, insurance and embassy services for our athletes, as well as medical certificate requirements such as yellow fever and proof of vaccinations and assistance in obtaining P-1 USA visas.
Media and brand development
Whether they are from the UK, East Africa or elsewhere athletes have diverse and unique stories which should be understood and promoted to a wider audience. We source opportunities through TV, radio, print and online publications but increasingly produce our own content for distribution using new technology and social media.
Contact us
For more information about Moyo Sports or on our athletes please get in touch.